Hey there! I’m Megan McCormack

I’m a passionate Health and Beauty Copywriter and Marketing Strategist. Twenty years in the Esthetic industry allows me to captivate an audience I already know. I have worked with both medical-grade skincare and holistic brands. I incorporate the “soul” behind selling.

I have collaborated with beauty brands from Paris, New York, L.A., and beyond. Consumers are acutely aware of the sales pitch parade. And they are tired of it. I know all too well. 

Nine years in the Healthcare industry and over a decade of sales experience allow me to connect in a way that can only be understood by one that walked the same path. 

Grabbing someone’s attention on an emotional level is what I do best. Listing the product's benefits and features is a bonus. After all, there is trust in truth.

I understand the marketing challenges companies face. Your content will be well-researched, creative, and concise. The answer is clear.

Areas of Expertise

Medical Esthetics

Twenty years as a licensed esthetician automatically puts me in the hearts and minds of your clientele. The industry is saturated with the next best thing.  The question is How do you stand out? Before I dive into writing, I make sure I research the product extensively. I craft the copy in a way that is both educational and relatable. As an esthetician, I have come across many procedures and skin conditions over the years. In a world that chases the fountain of youth, it’s important to inform the client that consistency is key. Results allow them to see the power behind the product. Brand awareness takes place. It’s a domino effect. “Your skin looks amazing!” “What are you using?” The following are treatments I have administered, procedures I have assisted with, and conditions I have treated.

  • Micro-needling & Micro-blading

  • PCA/TCA Peels

  • Ultherapy IPL Laser Cryo-Skin Tightening

  • Microdermabrasion

  • Red-light therapy

  • Retinoids for Acne & Anti-Aging

  • Hydroquinone for Hyperpigmentation

  • Melasma

  • Eczema

  • Rosacea

  • Dermatitis

Brands I Have Worked With

Clinical:

  • Elta MD

  • Juvéderm Botox Restylane 

  • Skin Medica

  • PCA Skin

  • Dermalogica

 On the Natural Side:

  • Yon-Ka Paris

  • Phytomer

  • Aveda

  • Spa Technologies

  • Hylunia

  • Osea

  • Repechage

On the Healthy Side

With nine years in the healthcare industry, I am well-versed in the needs of those who seek a healthier lifestyle. Through my writing, I ensure a greater understanding of their health benefits and assist them in navigating the complexity of their healthcare plan. It doesn’t end there. Physical health is of utmost importance. Because as we all know, if you don’t have your health, you have nothing. It’s important to educate those affected by addressing their concerns in a compassionate, relatable way.

  • “Megan is very easy to work with. She already had an edge with her Esthetic and Healthcare background. But her best quality would have to be the innate ability to tune in to our company’s brand voice. She curates engaging copy that converts.” — Alexandra Bruce, CMLT at Scottsdale Skin & Holistic Health

  • "Working with Megan transformed our marketing strategy! Her ability to understand our brand voice and target audience is impressive. The engaging copy boosted our website traffic and significantly increased our sales. I can't recommend her enough!" — Shana Lohr, Owner of Inclusive Aesthetics

  • "Megan’s copy exceeded my expectations. Her attention to detail and creativity made my brand stand out in a saturated market. She’s fun to work with and detail-oriented. I run two businesses. Her adherence to deadlines is top-notch!" — Lacy Messinger, Owner of Black Label Society Salon/Spa

  • "She took my vague ideas and turned them into compelling copy that truly resonated with my clients. Since implementing her work, I've seen a notable uptick in client inquiries and coaching calls. A game changer for my business!" — Laura Pickens, Cellular Expansion Coach